M.Sc. in Digital Media and Strategic Communication
DYPU has an educational approach that seeks to create a learning experience that will prepare students for the realities of the modern world.
About the
Program
The D.Y. Patil Deemed to be University’s School of Creative Studies shall offer Master of Science (M.Sc.) in Digital Media and Strategic Communication, a two-year postgraduate programme aligned with the National Education Policy 2020. This programme offers two distinct specializations in Year 2: Strategic Brand Communication & Public Relations and New Media Production, enabling students to pursue advanced expertise in their chosen field.
The curriculum emphasizes strategic communication skills, advanced media production techniques, ethical leadership, and innovation in the digital media landscape. The programme is designed through a comprehensive benchmarking exercise, integrating insights from leading national and international universities in media and communication. It fosters critical thinking, research abilities, and prepares students for leadership roles in the media and communication industry.
The programme focuses on developing industry-ready competencies while cultivating ethical awareness, aiming to produce graduates who are adaptable, globally aware, innovative, and entrepreneurial leaders. Upon completion, learners can pursue careers as brand managers, communication strategists, content creators, media producers, public relations specialists, digital marketing experts, or similar profiles across media, entertainment, corporate, and creative sectors.
Areas of
Specialisations
1. Strategic Brand Communication & Public Relations
2. New Media Production
Eligibility
| Criteria | Certification Awarded |
| · 3 or 4-year Bachelor’s degree in any discipline from a recognized university.
· Minimum 45% aggregate marks or equivalent grade · Aptitude Test and Personal interview/Portfolio Review |
Master’s Degree |
Fees Structure
2025-2026
₹5,50,000/- per year + Digital Camera ₹1,50,000/- (One-time)
Program
Highlights
• Two specialized tracks: Strategic Brand Communication & Public Relations and New Media Production
• Curriculum benchmarked to global media and communication standards
• Hands-on training with virtual production, LED volumes, and real-time 3D workflows
• Industry-led masterclasses, live projects, and capstone collaborations
• Access to professional-grade equipment and modern studio facilities
• Structured internship opportunities for real-world experience
• Strong focus on creative excellence, strategic thinking, and ethical communication
• Designed to build industry-ready skills for emerging digital media careers
Program Objective
Graduates of this programme will:
PEO1: Excel as strategic communication professionals capable of designing, implementing, and evaluating integrated communication campaigns aligned with organizational objectives
PEO2: Demonstrate proficiency in advanced media production, leveraging contemporary tools and technologies for creating compelling content across platforms
PEO3: Exhibit ethical leadership in brand management, stakeholder relations, and crisis communication
PEO4: Pursue continuous learning and advancement into senior leadership positions or doctoral research in media and communication
Program Outcomes
Upon completion, students will be able to:
PSO1: Design and execute comprehensive communication strategies that build brand reputation and foster stakeholder engagement
PSO2: Produce and manage complex media projects using contemporary production techniques and platforms
PSO3: Apply research methodologies to analyse media data, measure communication effectiveness, and derive strategic insights
PSO4: Navigate legal, ethical, and societal challenges in digital media while advocating for responsible communication practices
Program
Scope
The M.Sc. in Digital Media and Strategic Communication prepares students for high-demand careers across brand communication, public relations, digital marketing, new media production, and virtual production. The programme builds strategic, creative, and technical expertise to help learners excel in the rapidly evolving media landscape.
Graduates gain industry-ready skills in communication strategy, advanced content creation, media research, and ethical decision-making. They are equipped for roles in agencies, corporate communication teams, media houses, film and OTT production, and emerging immersive media sectors. The programme also provides a strong foundation for doctoral research and leadership positions in media and communication.
Key Features
• Offers 2 specialized tracks catering to diverse career pathways
• Curriculum benchmarked to global industry standards
• Induction week organized to orient students to the programme
• Integration of cutting-edge Virtual Production technology and real-time 3D workflows
• Capstone projects and live industry collaborations
• Hands-on training with professional-grade equipment including LED volumes and camera tracking systems
• Comprehensive learning spanning strategic communication, technical proficiency, and creative excellence
• Internship opportunities offering experiential learning
• Direct preparation for emerging high-demand roles in digital media, film, immersive media, brand communication, and public relations
Syllabus
Internship
The M.Sc. in Digital Media and Strategic Communication at D.Y. Patil Deemed to be University’s School of Creative Studies provides students with extensive industry exposure through structured internships and robust placement support. The programme’s strong industry linkages, practical training ecosystem, and specialization-oriented curriculum ensure that learners are well-prepared to enter the rapidly evolving media and communication landscape
Placement Opportunities
Students will undertake a mandatory internship with leading organizations across media, entertainment, corporate communication, and digital sectors. These internships enable learners to gain hands-on experience, work on real industry projects, and apply strategic communication and media production skills in professional environments.
Typical internship domains include:
• Brand Strategy & Corporate Communication
• Public Relations & Crisis Communication
• Digital Marketing & Social Media Strategy
• Content Creation & Creative Direction
• Film, Video & New Media Production
• Virtual Production & Immersive Media
• Advertising & Integrated Marketing Communication
• Media Research & Insights
Contact
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