• DY Patil University
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Programme
Overview:

We are at the edge of the most profound shift in the history of marketing. Artificial Intelligence is no longer a futuristic concept — it is today’s competitive battleground. Brands that win are not just the ones with the best products. They are the ones led by professionals who can think strategically, act decisively, and leverage AI with precision and purpose.

The 2-Year MBA in Strategic Marketing & Artificial Intelligence is a first-of-its-kind programme designed for those who refuse to be passive observers of this transformation — and choose instead to lead it.

Deloitte’s integration into this programme goes far beyond a logo on a brochure. Deloitte professionals contribute directly to curriculum design, deliver masterclasses, mentor students through live projects, and provide a window into the real strategies driving some of the world’s most complex and successful organisations.

Curriculum
Highlights

Over two transformative years, students develop mastery across the full spectrum of modern marketing leadership – from brand positioning and consumer psychology to AI-driven personalisation, generative AI in advertising, marketing automation, and data storytelling. The curriculum evolves with the industry, ensuring graduates are never behind the curve – they are ahead of it.


Eligibility

Candidates Should have the following eligibiltiy in order to be admitted to MBA in Strategic Marketing and Artificial Intelligence

• A bachelor’s degree with minimum 50% marks from any recognised university.
• A good score from any competitive entrance exam can boost your selection criteria

Duration

A comprehensive two-year MBA program organized into four semesters.

Fees 2026-27

Rs. 10.50 Lacs per annum

Programme
Outcome

Students Will Graduate with Ability To…

  • Strategic Marketing Excellence
    Develop and implement data-driven marketing strategies to achieve sustainable competitive advantage.
  • AI-Enabled Decision Making
    Apply Artificial Intelligence and analytics tools to optimize marketing performance and business decisions.
  • Data Analytics & Consumer Insights
    Interpret complex data to generate actionable insights on consumer behaviour and market trends.
  • Digital & Technology Integration
    Leverage digital platforms, automation, and emerging technologies to design impactful marketing campaigns.
  • Ethical, Innovative & Industry-Ready Leadership
    Demonstrate ethical use of AI, innovative thinking, and professional skills required for leadership roles in the industry.

Programme Specific Outcomes:

  • Deloitte-Powered Curriculum: Learn frameworks used by Fortune 500 consultants
  • AI + Marketing Integration: From predictive analytics to generative AI in campaigns
  • Live Industry Projects & Internships: Work on real briefs with real clients
  • Mentorship by Deloitte Professionals: Not just faculty, but practitioners
  • Career Pathways in CMO tracks, MarTech, Brand Consulting & Growth Strategy
  • Dual Competency: Graduate as both a Strategic Marketer and an AI-literate leader
  • HBS Online Edge: Earn a globally recognised credential from Harvard Business School Online

Placement Opportunities

Unlock diverse placement opportunities in marketing analytics, digital marketing, brand strategy, AI-driven consumer insights, and business intelligence with leading recruiters.

The students will also be given an opportunity to crack internship with Deloitte or Similar Brands basis their academic performance

Contact
us

DY Patil University